Focuses on Traditional Publishing, April 23, 2007

By 

Jeff Horsager (Seattle, WA USA) – See all my reviews

  

When I bought this book on Amazon I was hoping to get some tips and resources for the burgeoning world of online content — eBooks, reports, newsletters, etc. In that regard, this book was a disappointment. 90% of the content relates to authors who are publishing for print. If you are getting a book traditionally published or self-published, you may benefit. If your focus is online content, I would keep looking.

I feel like the title misrepresents the content. “Getting your book published” or “publishing and marketing your book” are more apt. If I didn’t feel a little duped by the promise of content, I would probably up my rating to 3 stars. Only chapter 6 and maybe part of chapter 7 (less than 20 pages) focus on anything other than the traditional publishing model.

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A good book on how to promote yourself as a consultant and create passive income streams from information products., December 5, 2006

By 

Jeff Lippincott “www.Jlippin.com” (Princeton, NJ USA) – See all my reviews

  

  

  

I’ve read most of Alan Weiss’ books on how to be a successful consultant, and the instant book seemed to me to be pretty much a rehash of Dr. Weiss’ books. It had a little of Dottie Walter’s book (Speak and Grow Rich) mixed in there, as well as a bunch of content similar to that found in M.J. Rose’s book (How to Promote and Publish Online). The book did not seem to me to be about “infopreneurship” per se as the title suggests. It certainly covered the subject, but it covered more in my opinion.

Before I purchased this book the other day my idea of an infopreneur was that of a digital publisher that sold information products online. My understanding of the term seems to be consistent with an entry for “infopreneur” at Wikipedia Online: “An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet.” Since an infopreneur is an entrepreneur it seemed odd to me that the title of the book was worded the way that it was.

I had problems with the title to Chapter 8 in the book (Your Web Site: Build it and They Will Come). Just about everybody knows that merely building a Web site does not generate visitors or, more importantly, paying customers or clients.

My favorite chapters were the ones that seemed to focus on infopreneurship:

1. Information Product Opportunities (a list of the available information product options)

6. Digital Books and Special Reports

7. Other Information Products

9. Online Marketing Techniques

10. Offline Marketing Techniques

I would have liked the book better if Chapter 4 (How to Get Published Traditionally) had been omitted and Chapter 11 (Buzz Marketing) had been merged into chapters 9 (Online Marketing) and 10 (Offline Marketing). And as a CPA, attorney, and small business expert, I had problems with Chapter 5 (Self Publishing Demystified). The process of self publishing can be as simple as writing an article using Microsoft Word, printing it as a PDF File, and selling the PDF file. Of course, it can be more involved than that, but it need not be. And the presentation of Choice of Legal Entity for a small business here was not completely accurate. And for someone who toots their horn as a “Small Business Expert” I expected more helpful and accurate information from this author on this subject.

I noticed the Table of Contents for this book was not listed as part of Amazon’s promo offerings. However, you can visit the author’s Web site and she has generously posted the TOC or outline for the book. This author really does try to be helpful in the books she writes.

What I got from this book is the message that writing is important and profitable for an entrepreneur. Writing will set an entrepreneur apart as an expert. And what she writes can be sold to create passive income streams. And an entrepreneur can use her status as an expert to command consulting fees and public speaking fees (more revenue). This is what the author has done personally, and this is what she has written about in this book. 4 stars!

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Overall Disappointing, September 25, 2007

By 

D. Hayman “Affiliate Marketer” (New York, USA) – See all my reviews

  

Based on the other Amazon reviews, I purchased this book. After reading it, and being thoroughly disappointed, I realized, on second glance, that most of the reviews here are from other authors, who seemed to give it the thumbs up.

I expected this book to tackle more issues with regard to eBooks, in terms of generation and advertising, and the information contained in this book on this subject was scant, to say the least. Most of the book addresses methods for promoting printed books, which is misleading (in my eyes) and conflicts with the words “eBook” and “Information Products”, which appear on the front cover. Many of the ideas presented for advertising – TV, radio, seminars, etc., are well outside the bounds of the average author. Lots of regurgitated concepts that we’ve seen hundreds of times before in other books.

There are basically only 1 or 2 small chapters that are relevant to eBooks, and there are major omissions in that regard – no description of ClickBank (the pre-eminent leader in eBook distribution) other than a quick reference, and only a one page discussion of PPC advertising, which has to be addressed more thoroughly in this type of book.

I did find a couple of useful tidbits and website references, but it certainly didn’t justify the price of the book.

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